Concast ropes in Shah Rukh as brand ambassador

Kolkata-based Concast Group with interests in steel, TMT bars, cement, real estate and infrastructure has roped in Bollywood superstar Shahrukh Khan as the brand ambassador for its TMT steel bars under a two-year contract.

"We went with Shah Rukh as our brand ambassador especially for our TMT bars for two years to create strong recall value for the brand, especially outside the eastern region," Mr Sanjay Surekha, Chairman and Managing Director, Concast Group, said.

http://www.thehindubusinessline.com/industry-and-economy/marketing/article2853896.ece?ref=wl_industry-and-economy